8,000+ stores roasted · ★ 4.9

Know exactly why
your store loses sales

Paste your URL, get a full UI and conversion audit in 30 seconds — every issue ranked by impact, each with a fix you can ship today.

StoreRoast dashboard
300+ reviews5.0

Works on every e-commerce platform

From starting stores to established enterprises.

ShopifyWooCommerceWixMagentoPrestaShopBigCommerceSquarespace
Roast
Your visitors arrive where they should.
Tracking
SEO Monitor
Performance
42
/ 100
Score
Report
CRITICALCTA invisible on mobile
HIGHNo trust badges above fold
HIGHPrice contrast too low
Report
Solutions
Add high-contrast CTA button
Place trust badges above fold
Shopify steps included
One Click

Every surface, one verdict

We roast the whole
funnel.

Homepage to checkout, desktop to mobile — every surface feeds the roast, and every issue comes back ranked.

ScoreFixesRevenue
7 critical issues on /product

What you get

Not vibes.
A verdict.

Every issue ranked by revenue impact, with a concrete fix and the exact place to make it.

Conversion score

47
D
Conversion grade
CRITICALAdd-to-cart button barely visible92
HIGHNo value proposition above the fold78
HIGHZero reviews or trust signals71
MEDIUMNavigation crowded — 9 links54
+ 5 more — unlock with Starter

Platform-specific

Not "improve your images." We know Dawn, Prestige, Impulse — and flag what breaks in each.

DawnPrestigeImpulseCustom

Competitor gap

Paste a rival's URL. See exactly where they out-convert you — and what to copy.

You 47
Them 82
0%
of visitors bounce

Most never reach your product page. The first screen decides it.

0+
UI issues per store

On the average Shopify theme — and owners rarely know they exist.

0s
to convince or lose

Shoppers judge your store in seconds. Above the fold has to work.

Store owners, real numbers

The proof is
the revenue.

+81% add-to-cart

Fixed the button contrast StoreRoast flagged. Add-to-cart went from 2.1% to 3.8% in two weeks. Real money on a $200k store.

Sarah K.
Sarah K.
SunsetWick.co — candles
−40% bounce

We blamed checkout. StoreRoast showed the homepage was losing 40% of traffic before anyone got close to it.

Marc D.
Marc D.
Brackenfarm.com — food
2× gap closed

The competitor roast sold me. It showed precisely why their conversion rate doubled mine — specific fixes, not vibes.

Jade L.
Jade L.
VelvetLoop.co — fashion

Pricing

Cheaper than one
lost sale.

CRO agencies charge $2,000+/month. We charge $19 — and only give you what you can act on.

Free

$0forever

See if we find anything before you commit.

  • 1 full roast
  • 3 issues revealed
  • Overall grade
  • No competitor roast
Roast free
Most popular

Starter

$19/mo

For owners serious about converting traffic.

  • 3 roasts / month
  • All issues + exact fixes
  • 1 competitor roast
  • Impact score per issue
Start Starter

Pro

$39/mo

For agencies and paid-traffic stores.

  • 10 roasts / month
  • All issues + exact fixes
  • 3 competitor roasts
  • Shareable report links
Start Pro

No contracts. Cancel anytime. Reports never expire.

One URL. That's all.

Your competitor just
roasted theirs.
Did you?

Free roast. No card. 30 seconds. You'll know what's killing your conversions before your coffee goes cold.